the tough love only you can apply to your practice.
by frank stitely
the relentless cpa
i know … you became a cpa because that sounded like an adult job that would give you the financial resources to buy that lamborghini and winter in the south of france. have that lamborghini yet? me neither. clearly, people lied to us – #fakecareers. i’m not really into $2,000 oil changes anyway.
more: the agile accountant | the 21st-century cpa firm | the great marketing hoax | the cure for commoditization | ruthlessly efficient workflow management | what the value-pricers get wrong | four amusing millennial myths | the annual tax meeting is dead. clients killed it. | 3 rules for asking great tax-return questions
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so, let’s shift the focus from you to your firm. what will your firm be when it grows up? what do you want it to be? how do you transform your firm to make it the best it can be?
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